Stay Curious. Fight Less. Win More.

Field-tested negotiation tools to help you Listen, Lead and Succeed.

"Fight Less, Win More"

How Master Negotiators Influence Hearts, Minds, and Deals. 

“Fight Less, Win More” reveals how every interaction—whether with your boss, a client, your family, or a stranger—is a negotiation, and how most people lose without even realizing it. Drawing on lessons from high-stakes hostage crises and thousands of business negotiations, Jonathan B. Smith and Derek Gaunt show readers how to apply Tactical Empathy® to make others feel understood, uncover hidden motivations, and defuse tension. With practical tools like the 5 Levels of Listening and The Core Four skills, the book provides a roadmap for achieving better outcomes without damaging relationships. Backed by real-world case studies and step-by-step exercises, it empowers readers to transform conflict into connection and create lasting wins. More than a negotiation manual, it’s a guide to navigating everyday life with less friction and greater success.

ABOUT JBS

Jonathan B. Smith equips leaders and teams to resolve conflict, strengthen relationships, and achieve extraordinary business results.

Jonathan is a negotiation trainer with The Black Swan Group and a trusted consultant to high-growth companies. He combines expertise in Tactical Empathy® with extensive experience as an EOS Implementer®, helping leadership teams improve alignment, execution, and performance. His work empowers organizations to navigate complex challenges with clarity and confidence.

What Jonathan Offers

Negotiation

Jonathan helps leaders and teams apply Tactical Empathy® to negotiations, reducing conflict, uncovering opportunities, and strengthening relationships to drive lasting business success. 

Speaking

Jonathan delivers dynamic keynotes that introduce leaders to using Tactical Empathy®. His talks are practical, engaging, and packed with strategies audiences can apply immediately in business and everyday life.

EOS

Jonathan guides leadership teams through the Entrepreneurial Operating System® (EOS®), helping them gain clarity, improve accountability, and execute with discipline. With over 1,500 sessions facilitated, he equips organizations to align around a shared vision and achieve sustainable growth. 

Unlock a Free Chapter

Every interaction is a negotiation—whether it’s a business deal, a family discussion, or a casual conversation. Learn how Tactical Empathy® can give you insight and confidence while keeping relationships intact

“Jonathan has a way to immediately connect with his audience so that it feels like he’s speaking directly to you. His proven negotiation tools and methods are magical and memorable, allowing me to put them into practice immediately.”

“Jonathan brings a deep understanding of how to streamline operations, enhance leadership, and foster a culture of accountability. His engaging presentation style is also relatable, captivating audiences and translating complex concepts into actionable strategies that resonate with teams at all levels. If you’re seeking a speaker who can deliver impactful insights and practical solutions to help your company thrive, Jonathan is your man. His contribution will undoubtedly provide lasting value and set the stage for remarkable achievements.“